In a significant move last year, Bronny James, the eldest son of basketball icon LeBron James, publicly pledged his allegiance to the Trojans team.

After his time at Sierra Canyon High School in Chatsworth, California, James decided to commit to USC, opting for the Trojans over Ohio State and Oregon.

Recently, during a visit to the college campus, the 4-star combo guard was seen sporting a Chrome Hearts Multi Color Cross Hoodie along with black sweatpants from the same fashion house.

Bronny James has joined forces with PSD, a premium underwear brand known for its high-quality products. This collaboration marks a significant milestone for PSD, which has garnered a substantial following in the market. With a long-standing affinity for PSD, James is set to become the brand’s youngest athlete-entrepreneur.

According to James, he’s been a fan of PSD for as long as he can remember. For him, a genuine and heartfelt connection is what makes collaborations like this so exciting. He eagerly anticipates sharing his insights and unique perspective to create truly distinct designs.

James has captured the attention of PSD and their team of exceptional designers who recognize his ability to connect with the latest fashion trends. Together, they will craft a collection that reflects James’ unique style. The new line is set to launch this spring and will be available at prominent retailers like Champs, Hibbetts, Snipes, and online at psdunderwear.com.

Curt Flaitz, the Co-Founder and President of PSD, expressed his joy in watching Bronny grow up wearing PSD gear. The journey began when Mike Miller gifted some to LeBron James during their time playing together in Miami. He noted that the partnership has naturally evolved, and they are excited to continue building a strong relationship with the young athlete.