In a groundbreaking development at the intersection of sports and fashion, the NBA (National Basketball Association), WNBA (Women’s National Basketball Association), and USA Basketball have announced a multiyear partnership with SKIMS, the renowned fashion brand founded by Kim Kardashian.

 

This partnership cements SKIMS as the official provider of underwear for these prominent basketball organizations.

 

Renowned for its inclusive and comfortable undergarments, SKIMS will undoubtedly play a pivotal role in enhancing the comfort and performance of athletes within the NBA, WNBA, and USA Basketball.

 

This collaboration underscores the importance of high-quality underwear for athletes and underscores the ever-growing influence of fashion and lifestyle brands in the realm of professional sports.