Case Esports is a digital entertainment and sports organization. With less than a year under its belt since its founding on October 29, 2020, it has established itself as a major player in Spain’s esports industry. The club and its content providers and personnel collectively have more than 16 million followers across various social networks.
Despite this, the club is dedicated to a transformation reflective of the club’s ideals of professionalism, devotion, advancement, and quality as it seeks to expand into new territories. To better reflect the character of the company and the present state of Esports, the logo has undergone a first round of revisions, simplifying its shape and colors to enhance its readability and versatility across a variety of media.
The club’s extension from the original triangle to the surrounding circles is reflected in the fractals that now appear everywhere on social media, in club-related creatives, and in other club-related aspects. These alterations provide Case Esports a distinct brand image, one that stands in stark contrast to the norm for esports organizations.
More than 20 people, including players and experts in various fields, make up the staff now; among them are veterans of the best Esports teams in Spain, who are spread across the company’s Marketing, Design, Communication, Sports Management, and Human Resources divisions. Case Esports lays its cards on the table with this expansion, reinforcing its position in the industry while also making a qualitative leap in its business model.
The centerpiece of the rebranding is a new office, called the Gaming Office, in Alcobendas that will improve the efficiency of all staff members and the skill of players across a variety of esports. It includes five rooms total; one is used for content production, the others for competitive splits, and one will be a high-performance facility or bootcamp for national and international teams.
Each space in this cutting-edge headquarters has been decorated uniquely, drawing inspiration from the club’s crest and our various departments. On September 14 and 15, the public is invited to an open house to witness firsthand what is now a fact.
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