Choosing USC over other options like Oregon and Ohio State, James, a Chatsworth, California native and Sierra Canyon High School graduate, made his mark on the university scene.

During a recent visit to the university, the talented 4-star combo guard effortlessly showcased his style, donning a Chrome Hearts Multi Color Cross Hoodie paired with black sweatpants from the same brand.

In a recent collaboration announcement, PSD, the globally renowned premium underwear company, revealed its partnership with Bronny James, a standout high school athlete. With a long-standing admiration for the brand, James becomes the youngest athlete entrepreneur to join forces with PSD.

Expressing his excitement about the partnership, James emphasized his loyalty to PSD and looks forward to contributing his insights to create unique pieces of art.

Recognizing James’ ability to resonate with the latest fashion trends, the PSD team plans to collaborate on developing an exclusive collection. Shoppers can anticipate James’ new line hitting major retail stores like Champs, Hibbetts, and Snipes this spring, as well as being available online at psdunderwear.com.

Bronny James Takes the Fashion World by Storm with Chrome Hearts Elegance ‎

Curt Flaitz, Co-Founder and President of PSD, expressed joy in witnessing Bronny grow up wearing PSD. The brand, initially introduced to LeBron during his time in Miami by Mike Miller, values partnerships that evolve organically and is excited about establishing a strong relationship with Bronny.