NBA star Steph Curry’s new, lucrative contract with Under Armour puts him right on the path to becoming a billionaire.

The legendary player for the Golden State Warriors and the sportswear company recently inked a new, long-term deal that will see him take on the role of president of his own Curry Brand.

Steph Curry is one of the greatest shooters in NBA history

The Golden State Warriors guard recently signed a long-term extension with Under Armour

Curry became president of his own Curry Brand

The brand could make Curry a billionaire

Rolling Stone claims that when annual basic compensation, stock equity, royalties on signature products, and on-court incentive bonuses are added up, the possible lifetime contract may be worth more than $1 billion.

Shares of Under Armour valued at $75 million are part of the deal.

In the NBA, Curry has already made $350 million. By the time his current contract expires in the 2025–2026 season, he will have earned $470 million.

In addition, he received millions more in compensation via endorsements from companies including Google, JPMorgan Chase, Rakuten, and CarMax in addition to his prior contract with Under Armour.

Curry also has his own production firm, Unanimous Media, which has produced books, podcasts, the ABC golf entertainment series Holey Moley, and a multi-part documentary about the NBA player that airs on Apple TV+.

Curry’s contract with Under Armour looks to be the most profitable of all of his previous earnings by a significant margin.

Under Armour’s response to Nike’s Jordan Brand is the Curry Brand.

Kevin Plank, the founder of the brand, remarked, “I couldn’t imagine Under Armour without Stephen, or Stephen without Under Armour.”

As Curry’s new contract is expected to last beyond his playing career, recruiting athletes to represent the Curry Brand will be a major priority moving forward.

De’Aaron Fox, the point guard for the Sacramento Kings, signed a multiyear contract to become the Curry Brand’s first signature player last month.

Azzi Fudd, a prominent player for the UConn women’s basketball team, has a NIL deal with the company.

“We’re going to have an investment in the roster of athletes – men and women, from various sports – that want to be a part of the UA and Curry Brand family,” Curry stated.

“That’s where I think the biggest growth can come.”

Curry would follow in the footsteps of NBA greats like Magic Johnson, Michael Jordan, LeBron James, and Tiger Woods if he were to become a billionaire.

Kevin Durant, a former teammate of the Warriors, is also headed toward billionaire status.