NBA player Austin Reaves has taken his collaboration with the Chinese sportswear brand RIGORER to new heights, as he announces his renegotiated deal, securing a significant stake in the company.

In a groundbreaking move, Reaves has transitioned from being a brand ambassador to a part owner of RIGORER. This strategic partnership not only reinforces the strong bond between the talented basketball player and the sportswear brand but also marks a notable milestone in Reaves’ off-court ventures.

The renegotiated deal showcases the mutual trust and belief between Austin Reaves and RIGORER. As part owner, Reaves is poised to contribute not only as an athlete endorsing the brand but also as an integral decision-maker in the company’s future endeavors.

This move reflects the growing trend of athletes expanding their roles beyond the court, actively engaging in business ventures, and shaping the landscape of the sports and fashion industry. Austin Reaves’ ownership stake in RIGORER is a testament to the value and influence athletes bring to brand partnerships, transcending traditional ambassador roles.

As fans eagerly anticipate Reaves’ on-court performances, this off-court business move adds a new dimension to his career, solidifying his presence as a dynamic force both in basketball and business.