Nike and Memphis Grizzlies player Ja Morant have achieved remarkable success with their “Ja 1” footwear line. Each release of the signature shoes is met with immediate sell-outs, and they have already been produced in various colorways. The latest unveiling showcased the newest iteration of the Ja 1 sneakers, featuring a color scheme inspired by the Nike Elite Youth Basketball League.

 

However, recent reports suggest that Morant’s sneakers have been removed from Nike’s app, creating uncertainty about their availability. The first glimpse of Morant’s latest Nike shoes was shared on Twitter, indicating a potential EYBL colorway that is expected to resonate with young basketball players.

 

Morant himself even liked a tweet from Sneaker News that highlighted this colorway. As one of the most beloved players in the league, Morant has the potential to become one of Nike’s most successful athletes.

 

Following a 25-game NBA suspension due to his involvement in a gun video incident, doubts arose about the future of Morant’s partnership with Nike. However, the company has stood by the Grizzlies star, supporting him as he strives to improve his behavior.

 

Nike has established itself as a prominent brand in the sportswear market, particularly in basketball footwear. Collaborating with renowned players like LeBron James, Kevin Durant, and Paul George, among others, Nike has created some of the most iconic basketball sneakers of all time. Ja Morant hopes that his sneakers will achieve a similar level of popularity, and the Ja 1 line is certainly off to a promising start.