LeBron James may have completed one of the most amazing seasons of his career considering that he’s the elder statesman of the NBA.

The Akron native averaged 25.7 points, 7.3 rebounds, 8.3 assists, shot 54% from the floor and 41% from the three becoming the first player in NBA history to earn that stat line. Those types of numbers at this stage of his career are borderline inconceivable.

It just feeds the beast that is the LeBron James brand, something that continues to chug along in various ways. One such notable metric: social media views.

Very the early days of his career, James adapted quickly to the social media landscape and has millions of followers across various platforms. The cumulative effect shows, according to the NBA. James is the league’s most viewed athlete on social media, according to the league’s numbers, with 1.9 billion views to lead the Top 10 for the season. Here is the complete list:

LeBron James (Los Angeles Lakers): 1.9 billion views

Stephen Curry (Golden State Warriors): 1.7 billion views

Victor Wembanyama (San Antonio Spurs): 1.3 billion views

Luka Dončić (Dallas Mavericks): 1.2 billion views

Kyrie Irving (Dallas Mavericks): 662 million views

Nikola Jokić (Denver Nuggets): 618 million views

Anthony Edwards (Minnesota Timberwolves): 569 million views

Giannis Antetokounmpo (Milwaukee Bucks): 558 million views

Jayson Tatum (Boston Celtics): 504 million views

Kevin Durant (Phoenix Suns): 476 million