After a video allegedly showing Sean “Diddy” Combs physically abusing singer Cassie Ventura emerged, LeBron James unfollowed him on Instagram. This incident adds to the numerous scandals already surrounding Diddy, who is currently embroiled in several legal battles. The video quickly went viral on social media, prompting swift backlash. Diddy issued an apology on his Instagram account after the video gained significant attention on Twitter. The incident reportedly occurred in a hotel nearly eight years ago, depicting Diddy repeatedly kicking Cassie while she attempted to escape, clad only in a bath towel.
An LA Lakers fan page was the first to notice LeBron James unfollowing Diddy, which led to a surge of online reactions. Many fans commended Klutch Sports, LeBron’s agency, interpreting the unfollow as a stance against Diddy’s behavior. While some applauded LeBron for taking a moral stand, others perceived it as a strategic PR move. Regardless of whether LeBron made the decision independently or was advised by Klutch Sports, his fans largely agree it was a smart choice. Overall, LeBron unfollowing Diddy is significant, and many believe it was a decision that should have been made sooner.
The media has focused extensively on the allegations against Diddy. Following Cassie Ventura’s initial complaint, several others came forward with similar accusations against the music mogul. In the video footage, Diddy is seen pursuing Ventura, who is 29 years old, down the hallway of the InterContinental Hotel in Century City as she tries to enter an elevator. He is unclothed, wearing only a towel around his waist, and proceeds to grab Ventura by the hair and forcefully push her to the ground.
Though unrelated to the ongoing federal investigation, the video has garnered significant attention. For LeBron James, this incident marks the tipping point in his reluctance to distance himself from Diddy. LeBron has had social interactions with Diddy, much like many other celebrities. In general, it was likely overdue for LeBron’s team to unfollow Diddy, given his involvement in numerous legal disputes that reflect poorly on those associated with him.