Ja Morant and Nike Extend Summer Vibes with the Ja 1 ‘Soft Pink’

Ja Morant and Nike are advancing their partnership, teasing additional styles of the Nike Ja 1. As the 2023-24 NBA season approaches, the burgeoning collaborators have unveiled an official glimpse of a predominantly “Soft Pink” design.

Emblazoned with “12:AM” text encircling the heel, the sneaker pays homage to Morant’s dedication to grinding while others sleep. Featuring a blend of textile and leather construction on the upper, the “Soft Pink” hue infuses a summery vibe into the colder months. “Diffused Blue” accents adorn the profile swooshes, tongue labels, and upper spine panels, possibly nodding to Morant’s Memphis Grizzlies team. The sole unit showcases a light blue color scheme with semi-translucent, icy traction. These elements mirror a pair Morant gifted to a fan earlier in January, promising a wider audience soon.

Official photos of the pair are available, with a nike.com release expected before the end of 2023.

For more sneaker updates, explore the upcoming Air Jordan 11 “Gratitude” set to debut in early December.